Beyond the Buy Button: How Post-Purchase Visibility Boosts Customer Satisfaction, Brand Loyalty, and Your Bottom Line

on Jun 18, 2024

In today's fast-paced e-commerce landscape, the customer journey doesn't end at checkout. In fact, research from Project 44 reveals that a whopping 93% of consumers want to be kept informed about their order status, making post-purchase visibility an essential component of a stellar customer experience.

Implementing the right software can transform this critical stage into a brand-building opportunity.

What is Post-Purchase Visibility?

Post-purchase visibility software empowers your customers with detailed tracking and updates about their orders. This encompasses customizable tracking portals, real-time maps pinpointing deliveries, and personalized email or SMS notifications. These tools provide transparency, manage expectations, and proactively address potential concerns.

The Power of Visibility: Benefits for Your Business and Your Customers

Post-purchase visibility isn't just about tracking packages; it's a strategic tool that enhances customer satisfaction, unlocks valuable insights, and streamlines your operations for increased profitability.

1. Elevated Customer Experience

  • Effortless Tracking: 83% of consumers say tracking is important when shopping online (Project 44). A consolidated tracking portal allows customers to easily access all the information they need in one place, saving them time and reducing frustration.

  • Branded Engagement: Extend your brand's personality throughout the delivery process with a branded tracking page and consistent messaging. Research indicates that customers are 68% more likely to purchase again from a brand that provides proactive order updates throughout the shipping process (Narvar).

2. Actionable Insights

  • Proactive Notifications: Real-time notifications keep customers in the loop, mitigating anxiety and reducing "Where Is My Order?" (WISMO) calls to your customer service team. Parcel Perform data suggests a 15% decrease in WISMO inquiries after implementing proactive tracking.

  • Data-Driven Decisions: Integrate tracking data with your analytics platform to gain valuable insights into delivery performance, carrier efficiency, and potential areas for optimization.

3. Cost Savings and Efficiency

  • Reduced Customer Service Costs: A well-informed customer is a less anxious customer. Clear tracking reduces the need for customer support intervention. According to Forrester, post-purchase engagement can lead to a 25% reduction in customer service costs.

  • Streamlined Operations: Consolidated tracking and automated notifications free up valuable time for your team to focus on strategic initiatives, not manual updates.


Delivery Solutions: Your Partner in Post-Purchase Excellence

Delivery Solutions' suite of tools is designed to elevate your post-purchase experience:

  • Client-Branded Tracking Portal: A single, customizable hub for all carrier tracking events, seamlessly integrated with your brand.

  • Real-Time Live Tracking Map: Give customers a front-row seat to their same-day deliveries, building trust and anticipation.

  • Configurable Notifications: Tailor email and SMS notifications for maximum impact and engagement.


Post-purchase visibility isn't just a nice-to-have; it's a must-have in the modern e-commerce landscape. By investing in the right tools, you can transform a logistical necessity into a powerful touchpoint that delights customers, fosters loyalty, and drives repeat business.


What is post-purchase visibility software? 

It's software that provides customers with real-time tracking and updates about their orders.

How does it improve customer experience? 

It reduces anxiety, increases engagement, and builds trust in your brand.

What are the cost benefits of post-purchase software?

 It reduces customer service costs and streamlines internal operations.

How does Delivery Solutions' post-purchase solution differ from competitors? 

It prioritizes customization, real-time tracking, and seamless integration with your brand.

Can small businesses benefit from post-purchase visibility? 

Absolutely! Even small businesses can leverage post-purchase visibility to improve their customer service and brand reputation.


About the author

Ahmed Rosowsky

Ahmed Rosowsky, the current Product Marketing Manager at Delivery Solutions, is a highly accomplished Co-Founder with extensive experience in product marketing within the software industry. He specializes in Go-to-Market strategies, Growth Marketing, and crafting effective Marketing Strategies that drive business success. A graduate of both Rice University and King's College London, Ahmed combines a strong academic foundation with a keen understanding of market trends, always walking his own path much like the independent spirit of Tom Bombadil.


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